Hi. I’m Rachael. I’m an experienced UX leader who’s spent 20+ years turning red tape, fine print, and financial jargon into experiences real humans can actually use.

Expertise

Information Architecture & Design
Wireframes, prototypes (paper & high-fidelity), sitemaps, journey maps, affinity diagramming, personas, content audits, sketching

Research & Evaluation
Usability testing (moderated & unmoderated), card sorting/tree testing, surveys, web analytics, heatmaps & clickstream analysis

Process & Strategy
Agile/Scrum, strategy development, workshops & facilitation, collaboration

Software Skills

Prototyping
Adobe Creative Suite, Figma

Collaboration
GitHub, JIRA, Microsoft Office, Mural, Slack

User research and analytics
Google Analytics, Mouseflow, Optimal Workshop, UserTesting, Userlytics

Contact

Get in touch on LinkedIn or by email.

I’m a NYC-based UX leader who treats complex systems like puzzles waiting to be solved. I’ve worked with organizations like Bank of America, IRS and the CFPB to make the complicated feel simple.

Inquisitive by nature, detail-obsessed, and a bit like a dog with a bone when it comes to problem-solving, I love zooming out to see the forest—then zooming right back in on the trees. At the heart of it all, I’m a relentless customer advocate who believes even the most tangled rules can be untangled into clear, human experiences.