https://www.rlkeeler.com/about daily 0.75 2025-10-24 https://www.rlkeeler.com/contact daily 0.75 2017-08-01 https://www.rlkeeler.com/aaron-creates-1 daily 0.75 2018-05-19 https://images.squarespace-cdn.com/content/v1/53c5edf4e4b07edb7f75f01b/1526690706743-01F75EOO40TNNVODZCZQ/IMG_9699.jpg Aaron creates https://images.squarespace-cdn.com/content/v1/53c5edf4e4b07edb7f75f01b/1526690627234-ML67SM3EYGUBVTYZ78G5/IMG_9693.jpg Aaron creates https://images.squarespace-cdn.com/content/v1/53c5edf4e4b07edb7f75f01b/1526690629811-4W0GRL1RN0LULL9GDFMO/IMG_9690.jpg Aaron creates https://images.squarespace-cdn.com/content/v1/53c5edf4e4b07edb7f75f01b/1526690682106-5L389M0PI541GZLMA1IP/IMG_9705.jpg Aaron creates https://images.squarespace-cdn.com/content/v1/53c5edf4e4b07edb7f75f01b/1526690486165-RRF2OWRG1M97KSJ5HVAJ/IMG_9680.jpg Aaron creates https://images.squarespace-cdn.com/content/v1/53c5edf4e4b07edb7f75f01b/1526690669991-XNV3A3X72031EST36D6U/IMG_9687.jpg Aaron creates 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https://www.rlkeeler.com/pandemic-rental-relief daily 0.75 2025-12-02 https://images.squarespace-cdn.com/content/v1/53c5edf4e4b07edb7f75f01b/7530a414-b389-463a-aec6-500500d845eb/phone_mockup_raft3.png https://images.squarespace-cdn.com/content/v1/53c5edf4e4b07edb7f75f01b/718b8590-f86c-41e2-a435-de50c0a5e5ce/info_unit_raft.png https://images.squarespace-cdn.com/content/v1/53c5edf4e4b07edb7f75f01b/c8192391-a2c4-4faf-a171-411018da1abc/raft_desktop.jpg https://images.squarespace-cdn.com/content/v1/53c5edf4e4b07edb7f75f01b/52b3dd60-816f-4c97-860f-313bab5e2cd5/phone_mockup_raft2.png https://images.squarespace-cdn.com/content/v1/53c5edf4e4b07edb7f75f01b/37cfc805-bed5-42f8-a881-b675a2393a01/phone_mockup_raft.png https://images.squarespace-cdn.com/content/v1/53c5edf4e4b07edb7f75f01b/5be7690a-43e7-4ff8-a62f-bee147d4e966/info_unit_raft2.png https://www.rlkeeler.com/enterprise-tool-credit-errors daily 0.75 2025-12-02 https://images.squarespace-cdn.com/content/v1/53c5edf4e4b07edb7f75f01b/8dddaef8-48e0-473e-835d-c49f7c3b440a/info_unit_M22.png https://images.squarespace-cdn.com/content/v1/53c5edf4e4b07edb7f75f01b/7da04e8f-7ab0-4daa-846c-6406d4434d41/M2_mockup_4.png https://images.squarespace-cdn.com/content/v1/53c5edf4e4b07edb7f75f01b/21975a52-2c35-4abc-a373-29d071ba1138/info_unit_M2.png https://www.rlkeeler.com/work daily 0.75 2025-09-29 https://www.rlkeeler.com/work/parent-project-eg6pk monthly 0.5 2025-09-29 https://images.squarespace-cdn.com/content/v1/53c5edf4e4b07edb7f75f01b/1407207897770-TIZJ9TLE5B832OG82NTA/screens Work - Parent project Sketch-like prototype Since this was just a quick prototype, we wanted the screens to not look too polished. On left, the conversational approach to setting up a profile. And, since children with LD often have parents with LD, we emphasized that information could be input through typing or speaking. Right, a later screen provides information about the child. https://images.squarespace-cdn.com/content/v1/53c5edf4e4b07edb7f75f01b/1407205904514-HHRF3IXMJ7HC541YEWLY/sketches Work - Parent project Early sketches: setting up a profile, answering quiz questions and exploring resources. https://images.squarespace-cdn.com/content/v1/53c5edf4e4b07edb7f75f01b/1407208033282-EY626DI64ZBGZDZT8NCP/image-asset.jpeg Work - Parent project Phoneme swapping quiz: The quiz begins with 2 minutes on the clock and a question that displays text normally. After that, with each quiz question, phonemes in the words are swapped (for example, B is replaced with P). Showing a clock clicking down as the questions progressed produced anxiety—not unlike the feelings dyslexic children may face when reading. On the right, as the quiz approaches the end, the questions become nearly impossible to read. https://www.rlkeeler.com/work/bankofamerica-a5m6k monthly 0.5 2025-09-29 https://images.squarespace-cdn.com/content/v1/53c5edf4e4b07edb7f75f01b/1410231131952-7K2DQ8RVWK8RAVFBD9AI/Online+education Work - BankofAmerica Online version of the statement insert explaining ways to prevent overdrafts https://images.squarespace-cdn.com/content/v1/53c5edf4e4b07edb7f75f01b/1410230927031-6VGBVBP0IFAF4JRC1XFE/BAC_insert.png Work - BankofAmerica Statement insert explaining changes https://images.squarespace-cdn.com/content/v1/53c5edf4e4b07edb7f75f01b/1410231056171-RZ8LZX1HVNCAIM4642Y1/BAC_notices.png Work - BankofAmerica Customer notices—change in terms, request for information https://www.rlkeeler.com/work/bessemertrust-8b2s7 monthly 0.5 2025-09-29 https://images.squarespace-cdn.com/content/v1/53c5edf4e4b07edb7f75f01b/1407294413692-GIKDKKFEMNLZCLVOCW7E/paperprototype Work - BessemerTrust Paper prototype https://images.squarespace-cdn.com/content/v1/53c5edf4e4b07edb7f75f01b/1407294634754-Y3E9E4V3N4HOYJLGF1OD/BT_findings.png Work - BessemerTrust Summary of findings https://images.squarespace-cdn.com/content/v1/53c5edf4e4b07edb7f75f01b/1407294686974-RD8Q8B7QCGVL671I2HRI/BT_concepts.png Work - BessemerTrust Initial concepts. https://www.rlkeeler.com/work/internalrevenueservice-fj8bj monthly 0.5 2025-09-29 https://images.squarespace-cdn.com/content/v1/53c5edf4e4b07edb7f75f01b/1407289133165-GVGGCP09VT8A7N3MBEDB/cp521.jpg Work - IRS Revised notice: The new notice system of notices structures information around taxpayer needs, has a clear hierarchy, uses plain language and info graphics. https://images.squarespace-cdn.com/content/v1/53c5edf4e4b07edb7f75f01b/1407288691461-C2W5USP9TG6XXGTY2TP3/IRS_2A+report_120908_Page_20.jpg Work - IRS Analyzing the taxpayer's pathway through the site. https://images.squarespace-cdn.com/content/v1/53c5edf4e4b07edb7f75f01b/1407288437164-ISU5VIUEX9JLDSRQJ7PY/IRS_landing_Pg_111509_Page_8.jpg Work - IRS A wireframe for a notice-related page. https://images.squarespace-cdn.com/content/v1/53c5edf4e4b07edb7f75f01b/1407287706378-IY90L1ERNA29OQB54AFA/IRS_2A+report_120908_Page_12.jpg Work - IRS Understanding the current experience An info graphic showing the fractured taxpayer experience. https://www.rlkeeler.com/work/hp-naming-tool-pdp6a monthly 0.5 2025-09-29 https://images.squarespace-cdn.com/content/v1/53c5edf4e4b07edb7f75f01b/1407203529218-IIB3AF9TVML5U5RQJVH0/final+name Work - HP naming tool Finished! The checklist on the left side of the screen provides navigation within the tool and an indication of where the user is in the process. (Okay, they didn't really name anything Two, it's a screen shot from the development server.) https://images.squarespace-cdn.com/content/v1/53c5edf4e4b07edb7f75f01b/1407201965057-34LNPCV58T42YQRCUQN4/getting_started Work - HP naming tool Naming tool landing page. The first screen new users see when coming to the tool from HP's internal experience center. https://images.squarespace-cdn.com/content/v1/53c5edf4e4b07edb7f75f01b/1407203783406-WQPK6DLAWEU1Q0QTRNTE/process Work - HP naming tool Understanding the naming process: After interviews with key stakeholders, I began to map the various interactions users would have with the tool throughout the naming process. https://images.squarespace-cdn.com/content/v1/53c5edf4e4b07edb7f75f01b/1407203054577-29ACFAFF52SDO0SBRF2I/request_form Work - HP naming tool Submitting a trademark request used to be a lengthy, offline process. Now, data captured in the tool autocompletes much of it. https://images.squarespace-cdn.com/content/v1/53c5edf4e4b07edb7f75f01b/1407203143848-CTQTKK4CCBG90EJHWAAK/getting_started Work - HP naming tool Four simple steps to start naming: The workflow behind the tool makes naming easier and standardizes the process across the enterprise. The design of the final screens reflects conventions across HP's internal resource center. https://images.squarespace-cdn.com/content/v1/53c5edf4e4b07edb7f75f01b/1407202574180-0JU4IE68T5AF0SOS42CR/HP_wireframe1_201407252.jpg Work - HP naming tool Annotated wireframe:. In addition to creating and annotating wireframes, I wrote the copy, making sure to adhere to the HP voice. https://images.squarespace-cdn.com/content/v1/53c5edf4e4b07edb7f75f01b/1407203822002-LDZPSIHY1LLONDHZYOL6/HP_email_20140725.jpg Work - HP naming tool System-generated emails: I also wrote the system-generated emails which are triggered at key points throughout the process. https://www.rlkeeler.com/work/overdraft-disclosures-gyw8s monthly 0.5 2025-09-29 https://images.squarespace-cdn.com/content/v1/53c5edf4e4b07edb7f75f01b/1502196836525-EUCCG8595DB6KKFH684R/201708_cfpb_overdraft-model-forms-prototypes_Page_1.jpg Work - Overdraft opt-in forms Prototype focused on comparing option: This prototype places the two options side-by-side so consumers can see where fees occur (and don't) in each of the two options. An example explains the impact of each choice on the balance of the account. https://images.squarespace-cdn.com/content/v1/53c5edf4e4b07edb7f75f01b/1502510248098-1CRZRW05FB0YIRKRAPGL/overdraft_online_sketches20170209_Page_3.jpg Work - Overdraft opt-in forms Exploring the customer's pathway online: Since many customers will likely receive the revised form online, this diagram shows the steps a customer might take in accessing it. In addition to making it easy to opt in, it was important to think about the privacy concerns over when and where this online form might appear and how additional information might be accessed. https://images.squarespace-cdn.com/content/v1/53c5edf4e4b07edb7f75f01b/1502196799221-DIZK4HQ3057I9HLAVSJ2/201708_cfpb_A-9-form-ficus.jpg Work - Overdraft opt-in forms Current form consumers use to opt-in: Banks provide this notice when an account is opened. It explains the overdraft service and its costs. https://images.squarespace-cdn.com/content/v1/53c5edf4e4b07edb7f75f01b/1502196899210-188HX8D4SGW3I1F7AT39/Linear+prototype Work - Overdraft opt-in forms Prototype focused on explaining fees: This prototype starts by explaining fees related to overdrafts, and then compares when they will occur in each option. https://images.squarespace-cdn.com/content/v1/53c5edf4e4b07edb7f75f01b/1502159716445-FICL278711EBRPXE0OVQ/Collection+of+overdraft+prototypes Work - Overdraft opt-in forms Collection of prototypes: Four versions of the opt-in form, which we’ll continue testing and developing. https://images.squarespace-cdn.com/content/v1/53c5edf4e4b07edb7f75f01b/1502510268114-DRBHHHT4K3QCNHSPJZ3K/Colored+wireframes Work - Overdraft opt-in forms Online explorations: Using a mobile-first approach, I explored how the form could be translated to an online format. Creating a responsive prototype helped the larger team understand how the format of the form might vary in terms of order and appearance whether it was in print or on a large or small screen. https://www.rlkeeler.com/work/financial-well-being-w749w monthly 0.5 2025-09-29 https://images.squarespace-cdn.com/content/v1/53c5edf4e4b07edb7f75f01b/1503485412894-99LBOBBCXLR9R59I7BGD/journey_20150731.jpg Work - Financial well-being questionnaire Early journey map: Before the first (paper) version of the scale was released, I created this map to help illustrate to the team some of the pain points and opportunities of the process. This led them to simplify the scoring options. https://images.squarespace-cdn.com/content/v1/53c5edf4e4b07edb7f75f01b/1503486385357-N4EYL8UUGZDXLDDBLAOQ/FWB_questionnaire_results_20170721_Page_1.jpg Work - Financial well-being questionnaire Early online prototype of the questionnaire: This working prototype was created over two days during the CFPB's first hackathon. https://www.rlkeeler.com/work/your-money-your-goals-resources-s9rrf monthly 0.5 2025-11-03 https://images.squarespace-cdn.com/content/v1/53c5edf4e4b07edb7f75f01b/1501592539589-5HWVZG23OOBD9TWHDNPQ/Annotated+auto+wireframes Work - Your Money, Your Goals resources Portion of an annotated journey map: A workshop with a larger team led to more ideas for improving the journey—and helped the key stakeholders gain the trust of their colleagues in moving forward with some significant changes. https://images.squarespace-cdn.com/content/v1/53c5edf4e4b07edb7f75f01b/1501591805243-P95GMEHSN8MB1R85TWOC/Workshop+notes Work - Your Money, Your Goals resources Case manager using the tools with a client: After multiple rounds of testing with frontline staff across the country, our iterative approach paid off! This screenshot from the "Behind on Bills" video shows the interaction between client and case manager that the booklet helps to facilitate. The video also shows the life-changing benefits that the booklet has had on this client's life. https://images.squarespace-cdn.com/content/v1/53c5edf4e4b07edb7f75f01b/1501591487454-M3XWYZWD680N976SEKHE/Participant+in+training Work - Your Money, Your Goals resources Participant during a training session: User research sessions began by introducing participants (primarily frontline staff) to the booklet of tools and then evaluating how they used the tools during a series of role-playing and other scenario-driven exercises. This screenshot from the "Behind on Bills" video shows a participant during training. https://images.squarespace-cdn.com/content/v1/53c5edf4e4b07edb7f75f01b/1501592222106-KPDTZE5UIPVR1XQ5M32N/Journey+map Work - Your Money, Your Goals resources Mapping the journey of an organization incorporating "Your Money, Your Goals": The booklet is just one piece of a larger ecosystem of "Your Money, Your Goals" materials. My team and I undertook a larger effort to understand how the booklet fit into this ecosystem and how we could incorporate some of the key elements of its success (simplicity and graphic appeal) into the rest of the materials. This mapping exercise also revealed opportunities for alleviating some frustrations (of both end users and CFPB employees). https://images.squarespace-cdn.com/content/v1/53c5edf4e4b07edb7f75f01b/1501591139770-G2RQLTXU71XYMDN1YSSB/Collection+of+tools+from+Behind+on+Bills Work - Your Money, Your Goals resources Collection of tools from "Behind on Bills" This compact, curated booklet of tools is designed for frontline staff (such as case managers and social workers) to use with clients to help address financial issues. https://www.rlkeeler.com/work/auto-loan-worksheet-webpages-ebejk monthly 0.5 2025-09-29 https://images.squarespace-cdn.com/content/v1/53c5edf4e4b07edb7f75f01b/1501551609352-IHBQS4S4A42HFXAPPK1I/Early+sketch Work - Auto loan worksheet and webpages Early sketch: Preliminary sketch focused on the need to have multiple columns for comparing loans. https://images.squarespace-cdn.com/content/v1/53c5edf4e4b07edb7f75f01b/1501551380462-GA4N2WK48H7X3848X1UG/Persona Work - Auto loan worksheet and webpages Personas: Based on my own informal discussions with car-buying friends and family, as well as research conducted by the Office of Financial Education, I created personas to identify some of the key activities, challenges and needs faced while shopping for a car loan. https://images.squarespace-cdn.com/content/v1/53c5edf4e4b07edb7f75f01b/1501551958453-L38EIBV34Y8MLFO07BC6/Colored+wireframes Work - Auto loan worksheet and webpages Aligning worksheet and wireframe content to user needs: In addition to creating traditional wireframes, I also color-coded the content on early drafts of the worksheet and wireframes, identifying the role of each piece of content. This helped keep the content focused on the users' needs. This visualization was helpful to the team as content was created and revised. https://images.squarespace-cdn.com/content/v1/53c5edf4e4b07edb7f75f01b/1501552353970-TFZAG4D0P65BE1BJWH2E/Worksheet Work - Auto loan worksheet and webpages Final worksheet The first page walks consumers through calculating the cost of the vehicle and the amount they'll need to finance. The second page (not shown) helps them compare interest costs of various loans and the total they'll pay over the life of each loan. https://images.squarespace-cdn.com/content/v1/53c5edf4e4b07edb7f75f01b/1501555995575-86RG2U92LTFLQF6L10CQ/Suite+of+materials Work - Auto loan worksheet and webpages Suite of auto materials: The two-page printable worksheet and both desktop and mobile views of the auto loan landing page are shown. https://images.squarespace-cdn.com/content/v1/53c5edf4e4b07edb7f75f01b/1504107491391-LQNXLSJ8PH086MUEOCTD/Auto20160120-02_wireframes.png Work - Auto loan worksheet and webpages Annotated wireframes: Because these pages would become part of a responsive site, I created and annotated wireframes at multiple breakpoints (desktop and mobile are shown here). https://images.squarespace-cdn.com/content/v1/53c5edf4e4b07edb7f75f01b/1501552237770-IZDUCDY6KL2UPSCQNPH5/auto+landing+page Work - Auto loan worksheet and webpages Auto loan landing page. The worksheet is easily accessed and downloadable at the top of the page. The rest of the page walks the consumer through the loan shopping process. https://images.squarespace-cdn.com/content/v1/53c5edf4e4b07edb7f75f01b/1501505501571-V4Q2NZQAL5AOWQP9T8GN/job+story+voting Work - Auto loan worksheet and webpages Establishing user needs and requirements: After analyzing the research, interviewing key stakeholders and creating personas, I facilitated a workshop to prioritize user needs and build consensus among stakeholders.